Taking a Look at the Internet "Way Back Machine"
Being back at home in Simi Valley has brought on a few changes in our business direction. With the success of this blog and our new eBook, WindSong, we felt challenged to look back at our original business website (MedITsearch.com) and to make some changes there, as well. That site, which is our primary business site and executive recruiting “flagship”, had received only minimal changes since its launch in 2004. By today’s standards, it had the tired look of a template-based and home-built website.
Still, if you go to www.google.com and put in the words “MedIT Search”, we come up “number one, with a bullet”. Perhaps it is the fact that our site has been around for a while or perhaps its key words and content are relevant to the executive recruiting business. Either way, we decided to reinvent both our business selves and that website, with eCommerce in mind.
Working with Nick at www.savalas.tv on this site, we have learned a lot about eCommerce, website building and the selling of eBooks online. We plan to put that knowledge to work with our candidates in the executive recruiting business. Over the years, we have learned that each candidate needs:
- A dynamite résumé and the ability to create targeted cover letters for each job application.
- Coaching on the art of interviewing, both by telephone and in person.
- A comprehensive, self-directed job search plan.
Not ironically, those are the themes of our first three eBooks for job seekers. It will take a couple of weeks to get the whole project together, but we would be interested in what you like and don’t like about our new website, as it is being built.
Another fun activity that Nick tipped us towards is looking in to “The Way-Back Machine” and seeing what our favorite websites looked like in earlier days. If you go to www.archive.org, and insert the name of your favorite website, a spreadsheet will pop up, including links to various archived copies of that website.
I was amazed to find that there were more than two dozen versions of the old MedIT Search website saved somewhere on banks of web servers. Once again, this proves that it is better to be circumspect than reckless when posting to the Web. One may think that their words have rapidly disappeared from existence, but short of a neutron bomb taking out all existing digital storage, our web postings will likely live on for a long, long time.
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